I’m a product strategist, experience designer and innovative leader who has spent the past 20 years creating products, services and experiences that are a hit with customers.
I help envision and guide experiences for people using products and services accessed via mobile devices, tablets, websites, applications and other digital interfaces. My knowledge of both technology trends and human behaviours makes me ideally placed to help shape a future vision of your customer and product experience.
User Experience Director
I’ve built and directed a number of high performance design and user experience teams. My focus is to enable my team members to flourish and succeed through working collaboratively, undertaking research, envisioning solutions, designing, building, testing, delivering and gathering insights.
I have 20 years experience in the broad field of experience design and realising the potential of emerging technologies to bring fun, learning and wow moments to people’s lives. I’ve worked in both the digital and experiential domains as a head of design, team leader, manager and practitioner.
A bit of history…
I’m a kiwi lad with an exotic name. I grew up as a child of the hippie generation and by age 17 had struck out on my own.
My colourful career was launched as Assistant Editor at Tearaway Magazine in 1988. I then moved to television production and, in 1992, started work as a 3-D animator and cameraman.
At around the same time I founded ‘Global Groove’, an eclectic radio show featuring interviews and underground music. It soon became Radio One 91FM’s top rated show. In 1994 I launched ‘Global Groove the Website’ – featuring articles, record reviews, GIF animations and even music downloads.
I’m currently the Head of CX Design at SleevesUp in Melbourne, Australia.