zef/a/me⋅di⋅a/ [zef-er-mee-dee-uh]
a breeze to work with, the Zef draws on intelligent strategy and experience design to craft different forms of digital media

Don’t Mash the Method

Posted: November 30th, 2008 | Author: Zef | Filed under: Click Suite, Human Nature, Strategy, User Experience | 1 Comment »

Is ‘process’ the same as ‘method’? Many people seem confused.

mashers

When you try and mess with the method it gets messy.Photo by H is for Home

Does it matter? Sort of.

It matters when your job is to take a look at how a company runs its design and production line.

Over the years I’ve re-engineered the in-house processes for a handful of IT and New Media companies. I’ve learnt that, while you can redesign the process, when you try and mess with the method it gets messy.

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