Tsunami of Confusion

The information graphics created to inform people on the Samoan tsunami about to hit New Zealand didn’t send a clear message.

When disaster hits it spreads on the internet like wildfire. But the information graphics the public are served up are next to useless for making an informed decision on whether or not you’re in imminent danger.

Yesterday morning I arrived at work, opened Twitter and found out about the shocking Samoan earthquake – my contacts on the social networking site said the tsunami was heading toward New Zealand and would be here within hours.

So we’ve heard this before – a tsunami is on the way – don’t panic (yet). Do some quick research – so how big is it? 10cm or 10metres? Where will it hit? Should I phone home and warn the family?

The main New Zealand news websites gave conflicting information and seemed at least an hour behind the news on Twitter. Who could I trust? I found a lot of misleading information and hype from both the public and officials.

So I turned to the New Zealand, Australian and US government websites for the facts – they’d be accurate and up to date right?

Be Very Afraid…

With around 75% of New Zealand homes online that leaves about a million people who do still do not have access to the internet in this country.

Worldwide an estimated one billion people have access. That’s leaves around 5.7 billion who don’t.

The main reasons are they can’t afford it, are too young to pick up a mouse or the quality of the connection is so slow it’s not worth it (for remote areas). Or perhaps some of these people are simply disinterested?

I have another conclusion to throw into the mix.

Don’t Mash the Method

Is ‘process’ the same as ‘method’? Many people seem confused.

mashers

When you try and mess with the method it gets messy.Photo by H is for Home

Does it matter? Sort of.

It matters when your job is to take a look at how a company runs its design and production line.

Over the years I’ve re-engineered the in-house processes for a handful of IT and New Media companies. I’ve learnt that, while you can redesign the process, when you try and mess with the method it gets messy.

Goggle and Google : Side by Side

With the “Goggle Type Appliance” making the TV3 Nightline news last night, many people have been asking “…so what’s the difference between Goggle and Google?” Here’s a side-by-side comparison of a Goggle-generated document and a Google-generated webpage… [A] A slight variation in spelling. [B] The key topic or phrase is wrapped in a box. [C]

Google Chrome invented by beekeeper

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