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	<title>zefamedia</title>
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	<link>http://www.zefamedia.com</link>
	<description>Ideas &#124; Strategy &#124; Service Design &#124; User Experience &#124; Emerging Technologies</description>
	<lastBuildDate>Mon, 30 Aug 2010 00:14:16 +0000</lastBuildDate>
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		<title>My Day Job</title>
		<link>http://www.zefamedia.com/click-suite/my-day-job/</link>
		<comments>http://www.zefamedia.com/click-suite/my-day-job/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 00:06:02 +0000</pubDate>
		<dc:creator>Zef</dc:creator>
				<category><![CDATA[Click Suite]]></category>

		<guid isPermaLink="false">http://www.zefamedia.com/?p=1299</guid>
		<description><![CDATA[

During the day I work at Click Suite &#8211; a little new media company based in Wellington which picks up some strange and wonderful projects.
I frequently write articles for their blog &#8211; 360°.
Here&#8217;s some of my latest posts&#8230;
Your Place or My Place?
Facebook will soon not only track your conversations and interests, it will also be [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignnone size-full wp-image-1306" title="technology" src="http://www.zefamedia.com/wp-content/uploads/technology1.jpg" alt="" width="760" height="325" /><br />
</strong></p>
<p><strong>During the day I work at <a title="Visit Click Suite" href="http://www.clicksuite.co.nz">Click Suite</a> &#8211; a little new media company based in Wellington which picks up some strange and wonderful projects.</strong></p>
<p>I frequently write articles for their blog &#8211; 360<strong>°</strong>.</p>
<p>Here&#8217;s some of my latest posts&#8230;</p>
<h2><a href="http://360.clicksuite.co.nz/post/Your-Place-or-My-Place.aspx">Your Place or My Place?</a></h2>
<p>Facebook will soon not only track your conversations and interests, it will also be able to track where you are.</p>
<h2><a href="http://360.clicksuite.co.nz/post/If-Google-Was-a-Junk-Shop.aspx">If Google Was a Junk Shop</a></h2>
<p>When can we have a search engine which enables a more natural selection?</p>
<h2><a href="http://360.clicksuite.co.nz/post/Room-with-a-View.aspx">Room with a View</a></h2>
<p>Now you can get a room with a view, any view.</p>
<h2><a href="http://360.clicksuite.co.nz/post/Its-an-Infographics-Tsunami.aspx">It&#8217;s an Infographics Tsunami</a></h2>
<p>Slideshow from my presentation on InfoGraphics to the Wellington Web Meet-up.</p>
<h2><a href="http://360.clicksuite.co.nz/post/Stumbled-Upon.aspx">Stumbled Upon</a></h2>
<p>Zef&#8217;s latest findings on the interwebs.</p>
<h2><a href="http://360.clicksuite.co.nz/post/More-Ive-Stumbled-Upon.aspx">More I&#8217;ve Stumbled Upon</a></h2>
<p>The latest and greatest little ideas I&#8217;ve stumbled upon.<a href="http://360.clicksuite.co.nz/post/More-Ive-Stumbled-Upon.aspx"></a></p>
<p><a href="http://360.clicksuite.co.nz/author/Zef%20Fugaz.aspx">All posts by Zef at Click Suite</a></p>
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		<title>Milking the Climate</title>
		<link>http://www.zefamedia.com/environmentalism/milking-the-climate/</link>
		<comments>http://www.zefamedia.com/environmentalism/milking-the-climate/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 09:08:04 +0000</pubDate>
		<dc:creator>Zef</dc:creator>
				<category><![CDATA[Environmentalism]]></category>
		<category><![CDATA[Infographics]]></category>

		<guid isPermaLink="false">http://www.zefamedia.com/?p=1292</guid>
		<description><![CDATA[
The above infographic was created for the Science Media Centre to coincide with the launch of the revised New Zealand emissions trading scheme (ETS) which came in to effect last July.
New Zealand emissions have grown by over 20% above 1990 levels. The ETS is a first attempt to price carbon dioxide and other greenhouse gas [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1291" title="SMC-Emissions-v0.5" src="http://www.zefamedia.com/wp-content/uploads/SMC-Emissions-v0.5.png" alt="" width="720" height="556" /></p>
<p>The above infographic was created for the <a title="Science Media Centre" href="http://www.sciencemediacentre.co.nz/2010/07/01/emissions-trading-scheme-launched/">Science Media Centre</a> to coincide with the launch of the revised New Zealand emissions trading scheme (ETS) which came in to effect last July.</p>
<p>New Zealand emissions have grown by over 20% above 1990 levels. The ETS is a first attempt to price carbon dioxide and other greenhouse gas emissions, in a bid to reduce emissions growth.</p>
<p>As the diagram clearly shows, there&#8217;s not an elephant, but a giant cow in the room.</p>
<h2>Alternative Design</h2>
<p>Here&#8217;s an earlier concept which didn&#8217;t make the cut&#8230;</p>
<p><img class="alignnone size-full wp-image-1296" title="Emissions-v0.3" src="http://www.zefamedia.com/wp-content/uploads/Emissions-v0.31.png" alt="" width="720" height="582" /></p>
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		<item>
		<title>What&#8217;s Hot for UX?</title>
		<link>http://www.zefamedia.com/user-experience/hotux/</link>
		<comments>http://www.zefamedia.com/user-experience/hotux/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 03:17:15 +0000</pubDate>
		<dc:creator>Zef</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.zefamedia.com/?p=1279</guid>
		<description><![CDATA[There appears to have been a slight upsurge in recent months of companies looking for User Experience (UX) people in New Zealand.
But taking a peek at the advertised  jobs you could be left scratching your head when faced with the diversity of job descriptions and increasingly bizarre skill-sets expected of the ever-malleable and super-human [...]]]></description>
			<content:encoded><![CDATA[<p><strong>There appears to have been a slight upsurge in recent months of companies looking for User Experience (UX) people in New Zealand.</strong></p>
<p>But taking a peek at the advertised  jobs you could be left scratching your head when faced with the diversity of job descriptions and increasingly bizarre skill-sets expected of the ever-malleable and super-human UX consultant (who, it seems, needs to be an expert at nearly everything!)</p>
<p>So I took ten recently advertised jobs within the UX field and condensed the job descriptions into a manageable list of expertise.</p>
<p>The larger the segment the larger the number of mentions across the ten jobs.</p>
<p>The largest segment, <strong>User Research</strong>, incorporates &#8220;conducting stakeholder and user research&#8221;, &#8220;behavioural research&#8221;, &#8220;contextual enquiries&#8221; and &#8220;personas&#8221; as well as &#8220;workshops and focus groups&#8221;.</p>
<p><strong>Customer Journey Mapping</strong> includes &#8220;story-boarding&#8221;,  &#8220;workflow and scenarios&#8221;.</p>
<p>I included &#8220;wireframes&#8221; under <strong>Prototyping</strong>.</p>
<p>The rest of the labels hopefully speak for themselves.</p>
<p>If you&#8217;re looking to move in to the UX field, or looking for a job in UX, this should give you some clues as to what the New Zealand employment marketing is currently seeking from User Experience professionals&#8230;</p>
<p><img class="alignnone size-full wp-image-1280" title="UXWellington" src="http://www.zefamedia.com/wp-content/uploads/UXWellington.png" alt="" width="760" height="577" /></p>
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<table style="border-collapse: collapse; width: 212pt;" border="0" cellspacing="0" cellpadding="0" width="283">
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<td style="height: 15pt; width: 212pt;" width="283" height="20">user research</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl63" style="height: 15pt; width: 212pt;" width="283" height="20">workshops   and focus groups</td>
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<td class="xl64" style="height: 15pt;" height="20">Conduct stakeholder and user   research</td>
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<td class="xl64" style="height: 15pt;" height="20">behavioural research<span> </span></td>
</tr>
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<td style="height: 15pt;" height="20">Personas</td>
</tr>
<tr style="height: 15pt;" height="20">
<td style="height: 15pt;" height="20">contextual enquiries</td>
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