I’m a kiwi lad with an exotic name*. I grew up as a child of the hippie generation and by age 17 had struck out on my own.
My colourful career was launched as Assistant Editor at Tearaway Magazine in 1988. I then moved to television production and, in 1992, started work as a 3-D animator and television camera operator.
At around the same time I founded ‘Global Groove’, an eclectic show on student radio featuring interviews and underground dance music, which remained one of Radio One 91FM’s top rated programmes for half a decade.
In 1995 I launched ‘Global Groove the Website’ – featuring articles, record reviews, GIF animations and even music downloads (yeah, this took ages over a 14.4 kbit/s modem!).
I’m currently the Head of CX Design at SleevesUp in Melbourne, Australia.* ‘Zef’ was my childhood nickname – short for “Joseph”