zef/a/me⋅di⋅a/ [zef-er-mee-dee-uh]
a breeze to work with, the Zef draws on intelligent strategy and experience design to craft different forms of digital media
Meet Your Website If your website was a real person what would they be like? How would they react to your visitors and what sort of information would they share with them? Would they try and educate visitors? Sign them up to volunteer? Ask for a donation?

This was my presentation to the NZ Federation of Voluntary Welfare Organisations – a mini-workshop focused on getting these organisations thinking about the core purpose of their websites.

Info Graphics TsunamiA presentation about Information Graphics. The slide has an explanation, examples, followed by a workshop to design a tsunami warning graphic for different devices.
User Experience Outside The SquareUser Experience professionals need to get their heads out of the computer screen and look at the bigger picture.
DON’T GET GUI – GET NUI!The brave new world of Natural User Interfaces. Multi-touch is one of the most talked-about interaction paradigms, with the iPhone raising awareness of what’s possible. But even single-touch screens and the burgeoning trend of multi-user interfaces represent significant interface design challenges.Removing the mouse, the keyboard, and even menus and buttons from the user experience might seem radical, but therein lies the path to the natural user interface, or NUI, which could herald a major shift in interface design.

At the Wellington UPA (Usabilty Professionals Association) Spring event Zef talked about the basics of designing for touchscreens and gestural interfaces and looked at what’s happening in NZ and overseas.

Power to the People!Extracts from a workshop at GOVIS 2007 (www.govis.org.nz)This one-day intensive workshop taught attendees how to incorporate user goals and agency needs into the web design process.Workshop presenters: Zef Fugaz, Bob Medcalf, Elyssa Timmer

View feedback from the workshop attendees.

Kids Clothing Online: Shopping ExperienceExtracts from a 2006 presentation to one of the world’s largest manufacturers and retailers of kids clothing. We investigated their instore experience and how this might be translated online.
Building High Performance PersonasBased on Provoke’s research into state-of-the-art development practices of today’s most successful teams, you can learn the secrets to building high performance personas within a matter of minutes. In this presentation our Experience Design experts Zef will walk through an easy-to-accomplish plan for developing your own persona-based scenarios with role-playing.
Notes From User Experience Week 2008UX Week 2008 considered what it takes to create great products and services in an uncertain world. With a mix of inspiring talks from recognized thought leaders and hands-on workshops delivering takeaway skills, the event delivered for user experience professionals at all levels — directors, managers, and practitioners.
User Centred Design with Microsoft ExpressionA brief presentation I did at ’Microsoft Expression for Art’s Sake’ – a 3 Day Silverlight Camp held in Wellington, New Zealand in April 2009. It makes the simple point that, while Expression is a great tool-set, you still need to follow a design process to get good results for users.

If your website was a real person what would they be like? How would they react to your visitors and what sort of information would they share with them? Would they try and educate visitors? Sign them up to volunteer? Ask for a donation?

This was my presentation to the NZ Federation of Voluntary Welfare Organisations – a mini-workshop focused on getting these organisations thinking about the core purpose of their websites.