zef/a/me⋅di⋅a/ [zef-er-mee-dee-uh]
a breeze to work with, the Zef draws on intelligent strategy and experience design to craft different forms of digital media
Info Graphics Tsunami

User Experience Outside The Square
DON’T GET GUI – GET NUI!

Power to the People!
Kids Clothing Online: Shopping Experience
Building High Performance Personas
Notes From User Experience Week 2008
User Centred Design with Microsoft Expression
My Career – 20years in Digital Media
Foo Get It Together
Under the Hood of Discover – Winner Top 10 Intranet of 2008