TranzMetro Goes Web2.0


TranzMetro, Wellington’s commuter train service, has undergone several partial make-overs in recent years and the railyards are a  living case-study of a confused or fragmented branding department.

But, in the spirit of Web2.0, I think they’ve finally hit on a winning formula – and this morning we were greeted with customised railcars, designed by the people, for the people…