UX freelancer.
I strive to leave a lasting impact on organisations and customers, driving meaningful innovation and enhancing digital presences. I work across New Zealand, Australia & USA.
I’m a producer
I’m a product leader, creative, CXO, head of design – call me what you like – at the end of the day it’s about producing products people love (and that’s good for business). I seek out organisations that are progressive in human happiness, equality, inclusion and the health of the planet.
A team-builder
I’ve established and directed a number of high-performance product and user experience teams. My focus is to enable my team members to flourish and succeed through working collaboratively, undertaking research, envisioning solutions, designing, building, testing, delivering and gathering insights.
And a designer
I have 20 years experience in the broad field of experience design (SD, HCD, CX, UX, UI, IxD) and realising the potential of emerging technologies to bring fun, learning and wow moments to people’s lives. I have a passion for the power of collaboration, systems, connections and technology to empower and enrich people’s lives – whether it be transactional, educational or pure entertainment.
Articles
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Digitise to Decarbonise!
Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…
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Zef’s Management Ethos
Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…
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World’s First Bearcam
In 1995 I took part in what was arguably one of the first webcams in New Zealand and certainly the one and only bearcam on the planet! The innovation took place at Vidmark Productions – a little TV and video production house based in Dunedin – it was run by Steve Young from the legendary 70s…
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Government to review ‘wild west’
Inquisition, Theosophy and Tools Minister John Wayne has ordered a review into the ”wild west”, he announced today. The Minister will examine the adequacy of regulations around how cowboys and cowgirls interact with the townsfolk. One-armed bandits and outlaws are not subject to any form of regulation or professional or ethical standards, Mr Wayne told…
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My Day Job
During the day I work at Click Suite – a little new media company based in Wellington which picks up some strange and wonderful projects. I frequently write articles for their blog – 360°. Here’s some of my latest posts… Your Place or My Place? Facebook will soon not only track your conversations and interests,…
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