UX freelancer.
I strive to leave a lasting impact on organisations and customers, driving meaningful innovation and enhancing digital presences. I work across New Zealand, Australia & USA.
I’m a producer
I’m a product leader, creative, CXO, head of design – call me what you like – at the end of the day it’s about producing products people love (and that’s good for business). I seek out organisations that are progressive in human happiness, equality, inclusion and the health of the planet.
A team-builder
I’ve established and directed a number of high-performance product and user experience teams. My focus is to enable my team members to flourish and succeed through working collaboratively, undertaking research, envisioning solutions, designing, building, testing, delivering and gathering insights.
And a designer
I have 20 years experience in the broad field of experience design (SD, HCD, CX, UX, UI, IxD) and realising the potential of emerging technologies to bring fun, learning and wow moments to people’s lives. I have a passion for the power of collaboration, systems, connections and technology to empower and enrich people’s lives – whether it be transactional, educational or pure entertainment.
Articles
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Digitise to Decarbonise!
Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…
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Zef’s Management Ethos
Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…
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Milking the Climate
The above infographic was created for the Science Media Centre to coincide with the launch of the revised New Zealand emissions trading scheme (ETS) which came in to effect last July. New Zealand emissions have grown by over 20% above 1990 levels. The ETS is a first attempt to price carbon dioxide and other greenhouse…
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What’s Hot for UX?
There appears to have been a slight upsurge in recent months of companies looking for User Experience (UX) people in New Zealand. But taking a peek at the advertised jobs you could be left scratching your head when faced with the diversity of job descriptions and increasingly bizarre skill-sets expected of the ever-malleable and super-human…
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The Money In Mining
In March 2010, New Zealand’s Energy and Resources Minister Gerry Brownlee and Conservation Minister Kate Wilkinson released a discussion paper containing a suite of measures to facilitate development of New Zealand’s mineral estate – this included minerals within national parks, wildlife sanctuaries, marine reserves and protected islands. The Standard argued that the figures for mining…
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