zef/a/me⋅di⋅a/ [zef-er-mee-dee-uh]

a breeze to work with, the Zef draws on intelligent strategy and experience design to craft different forms of digital media

TranzMetro Goes Web2.0

Posted: September 6th, 2006 | Author: Zef | Filed under: Human Nature | Comments Off

TranzMetro, Wellington’s commuter train service, has undergone several partial make-overs in recent years and the railyards are a living case-study of a confused or fragmented branding department.

But, in the spirit of Web2.0, I think they’ve finally hit on a winning formula – and this morning we were greeted with customised railcars, designed by the people, for the people…