Kia ora,

I’m Zef

I’m a kiwi lad with an exotic name*. I grew up as a child of the hippie generation and by age 17 had struck out on my own.

My colourful career was launched as Assistant Editor at Tearaway Magazine in 1988. I then moved to television production and, in 1992, started work as a 3-D animator and television camera operator.

At around the same time I founded ‘Global Groove’, an eclectic show on student radio featuring interviews and underground dance music, which remained one of Radio One 91FM’s top-rated programmes for half a decade.

In 1995 I launched ‘Global Groove the Website’ – featuring articles, record reviews, GIF animations, and even music downloads (yeah, this took ages over a 14.4 kbit/s modem!).

I’ve since worked for various tech companies in Australia and New Zealand including Fronde, Rolling Stone (Next Media), Spunk Media, Provoke Solutions, Click Suite and Powershop.

I live in Wellington, Aotearoa (New Zealand), and work as the VP of Product for Tally Group (which is based in Melbourne, Australia).

* “Zef” was my childhood nickname – short for “Joseph”

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