SleevesUp: Head of CX Design (2016-2019)

As the Customer Experience Design Lead at SleevesUp, I had the exciting opportunity to spearhead the customer experience design for multiple successful start-ups under the SleevesUp umbrella. SleevesUp is an ideas incubator and business builder based in Melbourne, founded in late 2015, with a mission to turn innovative ideas into profitable businesses with quality earnings.

During my tenure at SleevesUp, I led the customer experience strategy, research and design for the following start-ups: Sorted Services, Thrivor, Billcap, SpendWatt, Scorz, Independent Real Estate, Tally

My primary responsibilities included:

  1. Branding and CX Strategy: Collaborating with cross-functional teams to develop and implement branding and customer experience strategies tailored to each start-up’s unique offerings.
  2. Product Design: Leading the design of mobile apps, SaaS platforms, and consumer websites for the start-ups, ensuring user-friendly interfaces and seamless interactions.
  3. Marketing Support: Providing design input and assistance for marketing materials and campaigns to enhance customer acquisition and retention efforts.

Achievements:

Working at SleevesUp provided me with invaluable experience in leading customer experience design for diverse start-ups, honing my skills in product management, branding, and marketing. It was an exciting journey contributing to the growth and success of these ventures in a dynamic and competitive business landscape.