SleevesUp: Head of CX Design (2016-2019)
As the Customer Experience Design Lead at SleevesUp, I had the exciting opportunity to spearhead the customer experience design for multiple successful start-ups under the SleevesUp umbrella. SleevesUp is an ideas incubator and business builder based in Melbourne, founded in late 2015, with a mission to turn innovative ideas into profitable businesses with quality earnings.
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During my tenure at SleevesUp, I led the customer experience strategy, research and design for the following start-ups: Sorted Services, Thrivor, Billcap, SpendWatt, Scorz, Independent Real Estate, Tally
My primary responsibilities included:
- Branding and CX Strategy: Collaborating with cross-functional teams to develop and implement branding and customer experience strategies tailored to each start-up’s unique offerings.
- Product Design: Leading the design of mobile apps, SaaS platforms, and consumer websites for the start-ups, ensuring user-friendly interfaces and seamless interactions.
- Marketing Support: Providing design input and assistance for marketing materials and campaigns to enhance customer acquisition and retention efforts.
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Achievements:
- Successfully developed and launched customer-centric products for multiple start-ups, contributing to increased customer satisfaction and loyalty.
- Played a key role in creating compelling brand identities for each start-up, enhancing their market positioning and recognition.
- Collaborated with marketing teams to design engaging and effective campaigns, resulting in increased user acquisition and brand awareness.
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Working at SleevesUp provided me with invaluable experience in leading customer experience design for diverse start-ups, honing my skills in product management, branding, and marketing. It was an exciting journey contributing to the growth and success of these ventures in a dynamic and competitive business landscape.
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