Here’s some of the information graphics I created in 2009 while working at Click Suite. These featured in various reports such as online strategies and concepts.
I started to experiment a bit more, beyond the usual bar-graph, but I have a long way to go before I’m in the same league as the visualisation gurus featured on sites such as Flowing Data, Information Aesthetics and Xplane.
![Radar Taking inspiration from Tufte, this is a black and white radar graph which compared web design and interactive agencies in New Zealand. This made it easy to spot similiarities and gaps between companies. Using a transparent layer I could also overlay one graph over another.](https://i0.wp.com/zefamedia.com/wp-content/uploads/Radar.png?resize=701%2C222&ssl=1)
![Services Not sure what to call this - a fan-pie diagram? Taking a Service Design approach this visualisation explains all the parties involved in the establishment of a new exhibition - including architects, interior designers, marketers, management, user experience and interactives.](https://i0.wp.com/zefamedia.com/wp-content/uploads/Services.png?resize=700%2C629&ssl=1)
![CompetitiveAnalysis An adaptation of a technique I learnt from Lulu, a competitive analysis.](https://i0.wp.com/zefamedia.com/wp-content/uploads/CompetitiveAnalysis.png?resize=700%2C432&ssl=1)
![CompetitiveAnalysisCS A gap analysis. This plots information from the above graph to show our current position and desired position. We could then work on filling the gaps!](https://i0.wp.com/zefamedia.com/wp-content/uploads/CompetitiveAnalysisCS.png?resize=700%2C409&ssl=1)
![Roadmap A 'tube map' used to describe features added to a website over time. In this case the features coincided with events.](https://i0.wp.com/zefamedia.com/wp-content/uploads/Roadmap.png?resize=700%2C437&ssl=1)
![Process A 'swimming lanes' process diagram. This has one lane for each team (horizontal), project phases (vertical) and milestones (deliverables).](https://i0.wp.com/zefamedia.com/wp-content/uploads/Process.png?resize=700%2C431&ssl=1)
![tsunami-map Following the Samoan tsunami and a lack of informative graphics in New Zealand, I had a go at creating this.](https://i0.wp.com/zefamedia.com/wp-content/uploads/2009/10/tsunami-map.png?w=700&ssl=1)
6 responses to “I Like Visuals”
Top notch.
Some people might wonder if it is worth spending the time going to this level of visual analysis as part of a business process, but having worked with you I guess you put them together relatively quickly.
Am I right?
Hi Katie – in most cases these took no longer than a day. There’s a lot of evidence that most people recall visuals more than facts and figures, although some argue the opposite! http://en.wikipedia.org/wiki/A_picture_is_worth_a_thousand_words
Hi your tsunami graphic is awesome! I would love to be able to use your NZ map for a diagram i am doing in visio. Any chance you would send it to me?
Thanks
Hi Lisette – thanks for your comment. I’ve emailed you the Visio file – let me know how it turns out!
Zef – I’ve been “googling” infographics and all seem to be created by either Photoshop, Illustrator or other highly expensive graphics-based applications. Your infographics with Visio are amazing! Would you mind sending me some samples (visio format) so I can do a “reverse engineering” on them to see how you went about building the graphics? I currently use Excel and Powerpoint in creating my work and already get the “wow” from my clients but I see Visio as my “next step up”. Thanks in advance!
Chi – I’ve emailed you my Visio file for the tsunami infographic. Visio is a very powerful and flexible programme, but Illustrator does allow you better design tools (the downside is that it’s not intuitive to learn and use – bring back Freehand!).