TranzMetro, Wellington’s commuter train service, has undergone several partial make-overs in recent years and the railyards are a living case-study of a confused or fragmented branding department.
But, in the spirit of Web2.0, I think they’ve finally hit on a winning formula – and this morning we were greeted with customised railcars, designed by the people, for the people…
![tranzmetro208_07sep06](https://i0.wp.com/zefamedia.com/wp-content/uploads/2008/12/tranzmetro208_07sep06.jpg?resize=500%2C300&ssl=1)
![tranzmetro207_07sep06](https://i0.wp.com/zefamedia.com/wp-content/uploads/2008/12/tranzmetro207_07sep06.jpg?resize=500%2C300&ssl=1)
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