Powershop: Head of Design (2013-2016)

During my tenure as the Head of Design at Powershop (now known as Flux Federation), I led a dynamic team of nine designers, consisting of customer researchers, product designers, and graphic designers. Our collective efforts played a pivotal role in transforming Powershop’s design capabilities and user experience, leading to significant achievements and industry recognition.

Key Responsibilities:

Team Leadership and Growth:

Product Evolution and Innovation:

Brand Strategy and International Expansion:

Key Achievements:

Awards:

During my time at Powershop, I demonstrated the power of effective design and user experience in driving growth, customer satisfaction, and international expansion. My contributions significantly impacted the success and recognition of Powershop as an innovative leader in the energy sector.

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2015 New Zealand International Business Awards – Winner, Excellence in Design (Powershop)
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2015 Best Design Awards – Silver, Business Communications (CX Manual)
2015 Best Design Awards – Finalist, Moving Images (The Future of Electricity)

Below is just a small selection of my team’s work:

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