While User Experience is, like, at least six occupations rolled into one, it’s still possible to reach a point in your career when you’re asking yourself – “There must be …
MoreCategory: Service Design
User Experience Outside the Square
User Experience professionals need to get their heads out of the computer screen and look at the bigger picture.
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Gimme Good Service
Those companies who wrap a service around their product are doing a roaring trade.
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Tabatha the Service Design Goddess
Business owners, service delivery managers, business analysts and user experience consultants could learn a lot from tacky reality TV shows like ‘Tabatha’s Salon Takeover’. The straight-talking Ozzie, Tabatha Coffey lends …
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Notes From User Experience Week 2008
A presentation from my archives – many of the points made in these slides are still relevant today. Notes From User Experience Week 2008 from Zef Fugaz
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People to the Power
The electricity industry is undergoing a revolution in New Zealand and overseas. Here’s a look at some of the latest activity…
MoreStamps Licked?
You wouldn’t believe how hard it is to get a stamp for a postcard in San Francisco. Getting a postcard is the easy part. But buying stamps? They should make …
MoreFlying like a Conchord
On my 12-hour flight to San Francisco, Air New Zealand offered a plethora of inflight entertainment including a grumpy hostess, movies, music and computer games. I’m one of those people …
MoreMake that a double cona
Rex and I are off to the West Coast of the USA this weekend… I’ll be attending User Experience Week in San Francisco and Rex SIGGRAPH in Los Angeles. It …
MoreQuantum Theory Perplexes Information Hippies in Nelson
Brendon Ford and I have just returned from a miniature junket in Nelson to present the mechanics behind the award-winning intranet we worked on for the Ministry of Transport back …
MoreHelping Airlines Cope with Children
Qantas and Air New Zealand could greatly improve their online booking process when it comes to children who need to fly unaccompanied. There’s many reasons why children need to fly …
MoreMake Qantas Smarter (and win!)
Qantas have a ‘thick’ online booking system. This came to light when I read an article in The Dominion Post this morning, which reads: A mother says she will never …
MoreSeeking User Experience Strategic Guru (E-Commerce)
Provoke has some exciting projects on the horizon and I’m keen to hear from (or about) any fantabulous e-commerce gurus out there (freelancers or full-timers). You might be the sort of person who could lead the research, strategy, requirements and information architecture of a large e-commerce and dynamic data-driven web site.
MoreSitting on a Hybridised Bomb?
In my search for a fuel-efficient car I was amazed to learn that in New Zealand you can buy a Prius for around $5000.
MoreStarving on the main-trunk line
A few weeks ago I ‘treated’ my daughter to her first big train trip – on the Overlander – in what proved to be a scenic experiment in illusion and culinary depravation.
MoreI’m going off the rails
In an act of hypocrisy I’m abandoning electric rail in favour of a fossil-guzzling car. This was not a light decision, but the Kapiti-Wellington public transport system has literally driven …
MorePsychic Customer Service
For two weeks my fiance Sarah had survived without her purse. It contained her cash-card, VISA, drivers license, library card, sewing gear, lipstick (and all those mysterious things women lug …
MoreBankDirect vs Kiwibank
It’s one of those strange things about my world – every time I criticise a company or Government department the next day they’re nominated for an award (or even actually …
MoreKiwibank’s Secret Formula?
For the last six weeks I’ve been working as an undercover agent – posing as a new customer for Kiwibank – New Zealand’s big little bank. Secret Spy Profile Having …
MoreInsincerity Sucks
An article in the Sunday Star Times (‘Insincerely yours’, Oct 9 2005) claims that New Zealand companies “are robbing their customers, robbing their staff, and robbing themselves with an insincere …
MoreThematics
My customer experience today at a ‘Theme Basics Store’ in Wellington… [ZEF] Hi, do you sell shower curtains? [TBS SHOP ASSISTANT] Yes – over there… (points) [ZEF] (looks over) They …
MoreFoto Blotto
It was my first exploration into the brave new world of ordering photo-prints online. I thought the experience would be simple… Visit a website Upload a bunch of photos I …
MoreTrade Me Your Region
The Trade Me ‘change my region’ feature assumes New Zealanders are hermits – never leaving the comfort of their internet device, home, street or town. I live and work in …
MoreDesigning for Loyalty
Astute web designers do more than just design with your customers in mind- they actually design with your customers- in person. Zef Fugaz looks at ways to get your users …
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