Category: User Experience

So it’s about time I updated my blog isn’t it?

Well… …I don’t have a plan but it looks like I’m back. I think I’m going to be less glossy and a bit more gritty from now on. You’ll not only be hearing about my adventures in Experience Design but whatever’s rocking my world right now. I’ll reveal more about my personal life, thoughts and […]

Answers to those Questions

Occasionally I get emails from aspiring User Experience professionals asking a bunch of questions about the industry and how I got into it. Over the years I’ve had people contacting me from around the world including the USA, Europe, The Philippines, India and New Zealand. I thought it might be useful to share some of these questions […]

A Suite Makeover

Ever heard the saying “you’re your own worst client?” In our industry it’s common knowledge that a DYO (or “Design Your Own“) website is one of the trickiest things a web/interactive/design company can undertake. First of all, paid work always comes first. So despite your best efforts the DYO falls by the wayside, only to […]

Tap Dancing on Paper

When it comes to creating a user experience specification for a website, it\’s usually a straight forward exercise. You create wireframe diagrams and show the web pages in different states. But how do you specify user interactions for a touch-screen that\’s ever-changing, highly interactive and has unpredictable curious creatures influencing the user navigation? This was […]

11 Must-Follow Kiwi User Experience Evangelists on Twitter

Being down-under often means we are off the radar. But did you know that New Zealand is also brimming with UX (User Experience) evangelists? This is my list of Twitter must-follows for any New Zealander interested in locals talking about usability, user experience, information architecture and interaction design. This is by no means a comprehensive […]

Tabatha the Service Design Goddess

Business owners, service delivery managers, business analysts and user experience consultants could learn a lot from tacky reality TV shows like ‘Tabatha’s Salon Takeover’. The straight-talking Ozzie, Tabatha Coffey lends her sound advice and styling expertise to help make over America one salon at a time in this new series (Friday’s, 9.30pm on TV3). In […]

Power to the People!

A presentation from my archives – many of the points made in these slides are still relevant today. Extracts from a workshop at GOVIS 2007. This one-day intensive workshop taught attendees how to incorporate user goals and agency needs into the web design process. Workshop presenters: Zef Fugaz, Bob Medcalf, Elyssa Timmer. Feedback from the […]

Kids Clothing Online: Shopping Experience

A presentation from my archives – many of the points made in these slides are still relevant today. Extracts from a 2006 presentation to one of the world’s largest manufacturers and retailers of kids clothing. We investigated their in store experience and how this might be translated online. E-Commerce for Kids Fashion Clothing from Zef […]

Don’t Mash the Method

Is ‘process’ the same as ‘method’? Many people seem confused. Does it matter? Sort of. It matters when your job is to take a look at how a company runs its design and production line. Over the years I’ve re-engineered the in-house processes for a handful of IT and New Media companies. I’ve learnt that, […]

Flying like a Conchord

On my 12-hour flight to San Francisco, Air New Zealand offered a plethora of inflight entertainment including a grumpy hostess, movies, music and computer games. I’m one of those people who feels overwhelmed by too many choices when visiting a record store or bookshop. The Air NZ inflight entertainment system made me feel the same […]

FullCodePress: User Experience Perspective

Occasionally I get emails asking about the (rapid) information architecture process I followed for   FullCodePress last year. Steve Batey from Meld Consulting asks all the right questions and has agreed to share my answers with you! [Steve] What were your thoughts going into the event about your role in the process? Were you concerned […]

It’s about the experience…

While Provoke has a golden reputation for being leaders in Microsoft-driven solutions, this doesn’t restrict our dUX (Design & User Experience) team from crafting an awesome experience for other technology platforms. The most recently example is sustainability.govt.nz – with the information architecture, visual design and HTML/CSS templates created by Provoke (in close collaboration with the […]

How Robust?

I have a lot of respect for Jared Spool – but I almost choked when I received this invite… Building Robust Personas in 30 Days or Less  Jared M. Spool, User Interface Engineering Length: 90 Minutes Wednesday, November 14, 2007 at 1PM ET (see the time/date in your area) Price: $129.00 (includes handout) 30 days […]

Unravelling Visual Design

At Provoke we’re increasingly focussing on visual design and how this influences a user’s comprehension of content, interactivity and pathways. Moments before unravelling…Coming up with a nice-looking visual design usually isn’t the greatest challenge – the real magic lies in the delicate interplay between the brand, content, navigation pathways, interactive tools and how the visuals […]

Crazy idea archives : part one

My perfect job would be sitting around sipping soy lattes and coming up with bright ideas for the next “killer app”. Now, from the archives of the legendary zef[a]media bondi blue iMac – crazy ideas that never happened! p.u.p {a portal concept from 1999 – then updated in 2000} Impound your PIM – and get […]

reinventing dux

I’ve been reinventing the deliverables for the Design & User Experience (DUX) team at Provoke… The many facets of design and user experience – user requirements, business goals, content models, site maps, information architecture, task flows, interaction design, visual design – and more… Trying to fit this all into one tidy package has proven a challenge, […]

Provoke chief wins (another) award

Mason (‘Mase’) Pratt, chief executive of Provoke Solutions, has has been named NZIM/Eagle Technology young executive of the year. How young? Well, he’s first boss I’ve had who is younger than me (and I’m still in my mid-30s).Mase was a founding partner of Provoke, in 2001, at the age of 25. His citation points out […]

Software Specifications With Vision

When it comes to building software many New Zealand companies unnecessarily struggle with design and development issues. Much of this is due to software specifications without adequate pictures. Below is the specification a building architect has written for a new house: …the total floor area of the building is to be approximately 250 square metres […]

Designing for Loyalty

Astute web designers do more than just design with your customers in mind- they actually design with your customers- in person. Zef Fugaz looks at ways to get your users on board, and looks at New Zealand success stories. This article originally appeared in Unlimited Magazine (June 2004) The dotcom crash taught the young web […]